Four ways to get primary care
The right doctor is only half the decision. How a practice is paid shapes how quickly you're seen, how long visits last, and what you'll spend.

Traditional practice
The most common way to get primary care. Visits are billed to your insurance, and practices typically care for a large number of patients per physician.
- Typical cost
- Copay or coinsurance per visit
- Insurance
- Billed to insurance
- Panel size
- 2,000–2,500 patients per physician
Direct primary care
Direct primary care (DPC) practices charge a flat monthly membership instead of billing insurance for primary care. Most include unlimited visits, messaging, and discounted labs and medications.
- Typical cost
- $60–$150 per month
- Insurance
- Not billed; pair with insurance for specialists and hospital
- Panel size
- 400–800 patients per physician
Concierge medicine
Concierge practices charge an annual fee on top of insurance in exchange for a small panel, long visits, and round-the-clock access to your physician.
- Typical cost
- $1,800–$5,000+ per year
- Insurance
- Usually billed to insurance in addition to the fee
- Panel size
- 300–600 patients per physician
Virtual-first care
Virtual-first practices give you an ongoing relationship with a primary care physician through video and messaging, with in-person care arranged when needed.
- Typical cost
- Often covered by insurance or employer
- Insurance
- Usually billed to insurance
- Panel size
- Varies
What each model typically includes
Every practice is different. Confirm details directly with the practice before you enroll.
| Feature | Traditional practice | Direct primary care | Concierge medicine | Virtual-first care |
|---|---|---|---|---|
| Typical cost | Copay or coinsurance per visit | $60–$150 per month | $1,800–$5,000+ per year | Often covered by insurance or employer |
| Patients per physician | 2,000–2,500 patients per physician | 400–800 patients per physician | 300–600 patients per physician | Varies |
| Billed to insurance | Yes | Usually not | Yes | Yes |
| Same- or next-day visits | Usually not | Yes | Yes | Yes |
| Message your doctor directly | Usually not | Yes | Yes | Yes |
| Extended visit times | Usually not | Yes | Yes | Usually not |
| In-person physical exams | Yes | Yes | Yes | Usually not |
Still deciding?
Tell us what matters most and we'll suggest physicians across every care model.